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Low velocity, −12% YoY. Replace with SKU11095 facings.
White space in Category 1, atacarejo channel.
Carrefour + Atacadão only. Hold for 4 weeks.
Recent +2% list move not reflected at 8 stores.
Reallocate display + tabloid spend to Páscoa wave.
Top-3 SKUs, +15% facings, end-cap displays.
MSL compliance recovery, 5-week plan.
OOS dropping from 8% to 4% target.
Negotiation brief drafted. 85% acceptance probability.
Cap at $3/100. Phased rollout Q1.
Who is doing which action at which store — and what was actually delivered.
| Rep | Store | Action | Status | Target | Achieved | Notes |
|---|---|---|---|---|---|---|
CD Camila Duarte Sales Rep | Carrefour Pinheiros | −3% shelf price on SKU 2 PA-03 | Done | $11.0K | $12.4K 113% of target | Registered via mobile app |
CD Camila Duarte Sales Rep | Carrefour Vila Olímpia | −3% shelf price on SKU 2 PA-03 | Done | $11.0K | $9.8K 89% of target | Registered via mobile app |
MC Marina Costa Merchandiser | Assaí Lapa | Close 6 SKU gaps at Assaí PA-07 | Missed | $14.0K | $0.0K | Store closed for inventory |
MC Marina Costa Merchandiser | Assaí Tatuapé | Close 6 SKU gaps at Assaí PA-07 | Done | $14.0K | $13.2K 94% of target | Registered via mobile app |
RS Rafael Souza Sales Rep | Atacadão Santo Amaro | Delist SKU11094 across atacarejo PA-01 | Done | $9.0K | $9.0K 100% of target | Registered via mobile app |
DP Diego Pereira Merchandiser | Carrefour Barra | Activate 2-week display push PA-06 | Missed | $8.0K | $0.0K | Materials delayed |