Net Sales Value: R$18.8M
Volume is holding flat but realised price/unit is down ~4% as deeper price-cut mechanics replaced multibuy feature.
Open the Trade Spend alert and re-model the next promo calendar.
Drill-down · Net Sales Value
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StoreLarge FormatAccountCarrefour BrasilCategoryHome CleaningBrandVejaGlass
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Selected · Carrefour Brasil
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Selected · Home Cleaning
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Selected · VejaGlass
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Gross Margin %: 38.6%
23% average price-cut depth vs 18% plan is the largest single contributor; raw material cost +5%.
Restructure promo investment mix and renegotiate FY26 trade terms.
Trade ROI: 1.7×
Multibuy mechanics return 2.4× while price-cut mechanics drag at 1.3×; mix is 62% price-cut.
Redirect R$80K from price-cut to multibuy mechanics.
Revenue / SKU: R$130K
Premium refill and wipes are over-indexing on basket attach; tail-SKU rationalisation is helping.
Build the premium range expansion case in Joint Business Planning.